CANNON MOUNTAIN
One of the first ski areas in the U.S., Cannon is a true pioneer. A legend. It's a no-frills, skiers' and snowboarders' mountain that has produced renown talent, including Gold Medal Olympian, Bode Miller. Cannon is known for its loyal diehards who proudly claim the mountain as their own year after year.
EVOLVE
Cannon regulars are so passionate about their mountain, many have developed the habit of misleading the less familiar in an effort to keep the mountain for themselves. The Evolve campaign set out to poke fun of and expose some of those rumors.
The #CannonIsMine campaign highlighted the absurdity of these local myths with over-the-top content across multiple media. As the campaign evolved, the Cannon yeti developed as the antagonist. The most recent season culminating in a bit of a Pinocchio effect, with the locals slowly evolving into a yeti with each lie.
424K OTT impressions
95% video completion rate
6,857 trackable visitors after served OTT video
