NYA
At North Yarmouth Academy, education is formed around a culture of community, while investing in the whole individual. Through small class sizes, teachers and administrators get to know each student's passions. Inspiring teachers and dynamic curriculums allow students to work towards their dreams and start achieving their goals now.
POSSIBILITIES WITHIN
As the Creative Director at Drive Brand Studio, one of the more rewarding accomplishments was our full-team collaboration that produced NYA's "possibilities within" campaign. The goal was to dispel concerns and perceptions the audience had about NYA and smaller private schools—affordability and justifying the cost, fewer opportunities and/or resources at a smaller school, and breaking the typical private school reputation. The possibilities within NYA allow you to discover the possibilities within you. With a big idea in place, the Art Director, Copywriter and I brought the campaign to life with an on-location shoot, engaging design and relatable copy.
The omni-channel campaign was pivotal in helping NYA exceed its goals for inquires, applications and total enrollment.
