When a few limestone and sandstone quarries in Texas merged together as one company, they needed a brand that portrayed them as the refined manufacturer of stone that they are. Not just company that harvests rock from the ground, from full-bed depth to thin stone veneer to cut-to-order architectural stone, Salado produces high-end, intricately cut stone for contractors, developers and stone yards. I spearheaded the name and a new brand worthy of likes of Architectural Digest.